Digital Marketing 1
Through digital marketing you can reach out to millions and those millions will reach back to you. We offer services that can take care of your online presence as well as advertise your business, products or services. For instance:
- Facebook, Instagram, Twitter, and other social media
- TripAdvisor, Google Review, and other testimonial sites
- Facebook Ads, Google Ads, Bing Ads, and other online ads
- Search Engine Optimization (SEO)
- Retargeting and Remarketing
Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins. A business can sell its manufactured products as well as services online. And we will help you advertise your business digitally.
Some popular methods that digital marketing offers are:
Social Media Marketing
This involves driving traffic to your sites or business through social sites like
- Linkedin, etc.
A good content is shared and liked in any social media platforms. Creating and customizing prolific and original contents for different social media platforms as well as engaging with users on a daily basis can be especially helpful for branding and driving sales.
This is a comprehensive strategy to drive traffic to your business, primarily through paid efforts. The ads can appear on websites, social media and mobile apps. Some popular online advertising means include:
- Facebook Ads,
- Google Ads,
- Bing Ads,
- Amazon Ads, etc.
You can create static image ads as well as motion pictures or even couple of minutes long video to be featured by these advertising platforms.
People tend to leave reviews after they buy a product or experience services from a business. On sites like TripAdvisor, Google Review, Linkedin and even on many social media pages, customers share their experience as well as rate the business. Some tend to leave pleasant comment while some have complains and suggestions. The testimonies should not be ignored; replying thankfully for any flattery or critique can leave a good impression on the customers while interesting them on revisiting the business.
Search Engine Optimization (SEO)
In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine. Search engines updates their algorithms regularly so that only the relevant results come up.
We will help your website to address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content. This is the most cost-effective marketing strategy that will bring organic traffic to your business.
Retargeting and Remarketing
Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology. This is a preferred strategy as you target customers who have already shown interest in your business; and hence the conversion rate is high. We will engage in retargeting on your site, or on social network or on the mobile, while visualizing our strategies based on the customers’ buying cycle.